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Marketing research : an applied orientation / Naresh K. Malhotra

By: Material type: TextTextLanguage: Eng Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: Second editionDescription: xxxiii, 890 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273695301
Subject(s): LOC classification:
  • HF5415.2 .M29 1996
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5415.2 MAL (Browse shelf(Opens below)) 1 Available BK0013050

Includes bibliographical references and indexes

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