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Marketing research : an applied orientation /

Malhotra, Naresh K

Marketing research : an applied orientation / Naresh K. Malhotra - Second edition - Upper Saddle River, N.J. : Prentice Hall, c1996 - xxxiii, 890 pages : illustrations ; 26 cm

Includes bibliographical references and indexes

ISBN: 9780273695301

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

LC Class. No.: HF5415.2 / .M29 1996

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