Marketing research : (Record no. 3956)

MARC details
000 -LEADER
fixed length control field 00789cam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230712111520.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273695301
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency WSU
Language of cataloging Eng
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M29 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc. Naresh K. Malhotra
250 ## - EDITION STATEMENT
Edition statement Second edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1996
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 890 pages :
Other physical details illustrations ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification   Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 12/07/2023 Donation : Turun Yliopisto 10602   HF5415.2 MAL BK0013050 22/07/2024 1 Books