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Marketing engineering : computer-assisted marketing analysis and planning / by Gary L. Lilien, Arvind Rangaswamy [textbook]

By: Contributor(s): Material type: TextTextPublisher: Reading, Mass. : Addison-Wesley, 1998Description: xvii, 350 pages : illustrations ; 26 cmISBN:
  • 9788129700056
Subject(s): LOC classification:
  • HF5415.125 LIL
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5415.125 LIL (Browse shelf(Opens below)) 1 Available bk0003537

Includes bibliographical references (pages 323-337) and index.

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