Normal view MARC view ISBD view

Marketing engineering : computer-assisted marketing analysis and planning /

Lilien, Gary L., 1946-

Marketing engineering : computer-assisted marketing analysis and planning / [textbook] by Gary L. Lilien, Arvind Rangaswamy - xvii, 350 pages : illustrations ; 26 cm

Includes bibliographical references (pages 323-337) and index.

ISBN: 9788129700056

Subjects--Topical Terms:
Marketing--Data processing
Marketing--Decision making--Mathematical models
Marketing--Decision making--Data processing

LC Class. No.: HF5415.125 / LIL

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)