Marketing engineering : computer-assisted marketing analysis and planning /
Lilien, Gary L., 1946-
Marketing engineering : computer-assisted marketing analysis and planning / [textbook] by Gary L. Lilien, Arvind Rangaswamy - xvii, 350 pages : illustrations ; 26 cm
Includes bibliographical references (pages 323-337) and index.
9788129700056
Marketing--Data processing
Marketing--Decision making--Mathematical models
Marketing--Decision making--Data processing
HF5415.125 / LIL
Marketing engineering : computer-assisted marketing analysis and planning / [textbook] by Gary L. Lilien, Arvind Rangaswamy - xvii, 350 pages : illustrations ; 26 cm
Includes bibliographical references (pages 323-337) and index.
9788129700056
Marketing--Data processing
Marketing--Decision making--Mathematical models
Marketing--Decision making--Data processing
HF5415.125 / LIL