Marketing engineering : (Record no. 754)

MARC details
000 -LEADER
fixed length control field 00903cam a2200241 a 4500
001 - CONTROL NUMBER
control field 36942602
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210619104700.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m b
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970515t19981998maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788129700056
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.125
Item number LIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L.,
Dates associated with a name 1946-
Relator term author
245 10 - TITLE STATEMENT
Title Marketing engineering :
Remainder of title computer-assisted marketing analysis and planning /
Statement of responsibility, etc. by Gary L. Lilien, Arvind Rangaswamy
Medium [textbook]
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Reading, Mass. :
Name of producer, publisher, distributor, manufacturer Addison-Wesley,
Date of production, publication, distribution, manufacture, or copyright notice 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 350 pages :
Other physical details illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 323-337) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Data processing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
-- Mathematical models
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
-- Data processing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rangaswamy, Arvind
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5415.125
Item part LIL
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 14/03/2008 Donation 1080/D   HF5415.125 LIL bk0003537 22/07/2024 1 19/06/2021 Books