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Advertising creative : strategy, copy, and design / by Tom Altstiel, PKA Marketing, Jean Grow and Marquette University [textbook]

By: Contributor(s): Material type: TextTextPublisher: Los Angeles : SAGE, 2017Edition: Fourth editionDescription: xxiv, 463 pages: illustrations ; 28 cmISBN:
  • 9781506315386 (pbk. : alk. paper)
  • 9781544370361 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5823 ALT
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5823 ALT (Browse shelf(Opens below)) 1 Available BK0010713

Includes bibliographical references and index.

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