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Advertising creative : strategy, copy, and design /

Altstiel, Tom

Advertising creative : strategy, copy, and design / [textbook] by Tom Altstiel, PKA Marketing, Jean Grow and Marquette University - Fourth edition / - xxiv, 463 pages: illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9781506315386 (pbk. : alk. paper) 9781544370361 (pbk. : alk. paper)

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 ALT

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