Advertising creative : strategy, copy, and design /
Altstiel, Tom
Advertising creative : strategy, copy, and design / [textbook] by Tom Altstiel, PKA Marketing, Jean Grow and Marquette University - Fourth edition / - xxiv, 463 pages: illustrations ; 28 cm
Includes bibliographical references and index.
9781506315386 (pbk. : alk. paper) 9781544370361 (pbk. : alk. paper)
Advertising
HF5823 ALT
Advertising creative : strategy, copy, and design / [textbook] by Tom Altstiel, PKA Marketing, Jean Grow and Marquette University - Fourth edition / - xxiv, 463 pages: illustrations ; 28 cm
Includes bibliographical references and index.
9781506315386 (pbk. : alk. paper) 9781544370361 (pbk. : alk. paper)
Advertising
HF5823 ALT