Advertising creative : (Record no. 1177)

MARC details
000 -LEADER
fixed length control field 00865cam a2200241 i 4500
001 - CONTROL NUMBER
control field 922697776
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210706090118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150928s2017 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781506315386 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781544370361 (pbk. : alk. paper)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823 ALT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom
Relator term author
245 10 - TITLE STATEMENT
Title Advertising creative :
Remainder of title strategy, copy, and design /
Statement of responsibility, etc. by Tom Altstiel, PKA Marketing, Jean Grow and Marquette University
Medium [textbook]
250 ## - EDITION STATEMENT
Edition statement Fourth edition /
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 463 pages:
Other physical details illustrations ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean,
Relator term author
Fuller form of name (Jean)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jennings ,Marcel
Relator term author
Fuller form of name (Marcel)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition Fifth edition /
Classification part 5823
Item part ALT
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 30/01/2020 Donation 3625/D   HF5823 ALT BK0010713 04/07/2021 1 04/07/2021 Books