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Digital marketing : Dave Chaffey, Fiona Ellis-Chadwick strategy, implementation and practice /

By: Contributor(s): Material type: TextTextPublisher: Harlow, England ; New York : Pearson, 2012Edition: Fifth editionDescription: 698 pages : illustrations (colour) ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273746102
Other title:
  • Digital marketing : strategy, implementation and practice [Cover title]
Uniform titles:
  • Internet marketing
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .I57 2019
Summary: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5415 CHA (Browse shelf(Opens below)) 1 Available BK0013763

Includes bibliographical references and index

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals

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