MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01477cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1049575449 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250711110345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180808s2019 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018036531 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB914639 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273746102 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1049575449 |
| Canceled/invalid control number |
(OCoLC)1097312874 |
| -- |
(OCoLC)1110404040 |
| -- |
(OCoLC)1112595837 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
UKMGB |
| -- |
UKOBU |
| -- |
NLHHG |
| -- |
OCLCQ |
| -- |
NLHHG |
| -- |
ERF |
| -- |
YDX |
| -- |
U9X |
| -- |
ERL |
| -- |
BWN |
| -- |
OCLCQ |
| -- |
CMJ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.I57 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing : |
| Statement of responsibility, etc. |
Dave Chaffey, Fiona Ellis-Chadwick |
| Remainder of title |
strategy, implementation and practice / |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Digital marketing : strategy, implementation and practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow, England ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
698 pages : |
| Other physical details |
illustrations (colour) ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis-Chadwick, Fiona, |
| Relator term |
author |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |