Brand meaning : meaning, myth and mystique in today's brands / Mark Batey.

By:

Batey, Mark [author.]

Material type: Text

TextLanguage: Eng Publisher: New York, NY : Routledge, 2016Edition: Second editionDescription: xiv, 214 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138839410
1138839418
9781138839427
1138839426

Subject(s):

LOC classification:

HF5415.1255 .B39 2016

Contents:

About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HF5441.1255 BAT (Browse shelf(Opens below))	1	Available		BK0013093

Includes bibliographical references and indexes.

About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.

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