MARC details
000 -LEADER |
fixed length control field |
01425cam a2200325 i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230712081040.0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138839410 |
Qualifying information |
hardcover |
-- |
alkaline paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138839418 |
Qualifying information |
hardcover |
-- |
alkaline paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138839427 |
Qualifying information |
paperback |
-- |
alkaline paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138839426 |
Qualifying information |
paperback |
-- |
alkaline paper |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781317558019 |
Qualifying information |
electronic book |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BTCTA |
-- |
BDX |
-- |
OCLCF |
-- |
YDXCP |
-- |
CDX |
-- |
HEI |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
Eng |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
.B39 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Batey, Mark, |
Authority record control number or standard number |
https://id.loc.gov/authorities/names/n2007079080 |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Brand meaning : |
Remainder of title |
meaning, myth and mystique in today's brands / |
Statement of responsibility, etc. |
Mark Batey. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 214 pages ; |
Dimensions |
23 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
Content type code |
txt |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
Media type code |
n |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
Carrier type code |
nc |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh2007006470 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Product management. |
Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh85107203 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Books |