Brand meaning : meaning, myth and mystique in today's brands /
Batey, Mark,
Brand meaning : meaning, myth and mystique in today's brands / Mark Batey. - Second edition. - xiv, 214 pages ; 23 cm
Includes bibliographical references and indexes.
About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.
9781138839410 1138839418 9781138839427 1138839426
Branding (Marketing)
Product management.
HF5415.1255 / .B39 2016
Brand meaning : meaning, myth and mystique in today's brands / Mark Batey. - Second edition. - xiv, 214 pages ; 23 cm
Includes bibliographical references and indexes.
About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.
9781138839410 1138839418 9781138839427 1138839426
Branding (Marketing)
Product management.
HF5415.1255 / .B39 2016