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The marketing book / edited by Michael J. Baker. [Textbook]
Material type:
TextSeries: Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999.Edition: Fourth editionDescription: xxxiv, 718 pages : illustrations ; 25 cmISBN: - 0750641142
- HF5415 MAR
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415 MAR (Browse shelf(Opens below)) | 1 | Available | BK0006716 |
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| HF5415 KOT Principles of marketing / | HF5415 MAR Marketing theory : a student text / | HF5415 MAR Marketing theory : a student text / | HF5415 MAR The marketing book / | HF5415 MAX Marketing / | HF5415 MOR The Marketing Principle : An in-depth and practical insight into marketing today / | HF5415 MUR Ethics in marketing : international cases and perspectives / |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
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