The marketing book / (Record no. 840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00842cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11915926 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210706074726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000217s1999 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750641142 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J. |
| Relator term | (editor) |
| Fuller form of name | Michael J.Baker |
| 245 04 - TITLE STATEMENT | |
| Title | The marketing book / |
| Statement of responsibility, etc. | edited by Michael J. Baker. |
| Medium | [Textbook] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 718 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The marketing series |
| 500 ## - GENERAL NOTE | |
| General note | "Published in association with the Chartered Institute of Marketing." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J., |
| Dates associated with a name | 1935- |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | Fourth Edition / |
| Classification part | 5415 |
| Item part | MAR |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 21/11/2011 | Donation | 11/55 | HF5415 MAR | BK0006716 | 22/07/2024 | 1 | 20/06/2021 | Books |