The marketing book /
Baker, Michael J.
The marketing book / [Textbook] edited by Michael J. Baker. - Fourth edition / - Oxford ; Boston : Butterworth-Heinemann, 1999. - xxxiv, 718 pages : illustrations ; 25 cm. - The marketing series .
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750641142
Marketing
HF5415 / MAR
The marketing book / [Textbook] edited by Michael J. Baker. - Fourth edition / - Oxford ; Boston : Butterworth-Heinemann, 1999. - xxxiv, 718 pages : illustrations ; 25 cm. - The marketing series .
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750641142
Marketing
HF5415 / MAR