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Marketing engineering : computer-assisted marketing analysis and planning / by Gary L. Lilien, Arvind Rangaswamy [textbook]
Material type:
TextPublisher: Reading, Mass. : Addison-Wesley, 1998Description: xvii, 350 pages : illustrations ; 26 cmISBN: - 9788129700056
- HF5415.125 LIL
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415.125 LIL (Browse shelf(Opens below)) | 1 | Available | bk0003537 |
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| HF5415.123 EGA Marketing communications / | HF5415.125 BER Mastering data mining : the art and science of customer relationship management / | HF5415.125 BER Mastering data mining : the art and science of customer relationship management / | HF5415.125 LIL Marketing engineering : computer-assisted marketing analysis and planning / | HF5415.125 PIT The marketing decision maker from MKIS to MDSS / | HF5415.125 PIT The marketing decision maker from MKIS to MDSS / | HF5415.1265 HAN Digital marketing : strategic planning & integration / |
Includes bibliographical references (pages 323-337) and index.
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