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Services marketing / by David L. Kurtz and Kenneth E. Clow [textbook]
Material type:
TextPublisher: New York, NY : J. Wiley & Sons,Copyright date: 1998Description: xxii, 570 pages : illustrations ; 25 cmISBN: - 0471180343
- 9814126225
- HD9980.5 KUR
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HD9980.5 KUR (Browse shelf(Opens below)) | 1 | Available | BK0000582 |
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| HD9940.A2 MCP Apparel manufacturing management systems : a computer-oriented approach / | HD9980.5 HOF Services marketing : concepts, strategies & cases / | HD9980.5 HOL Managing service operations / | HD9980.5 KUR Services marketing / | HD9980.5 LOV Services marketing / people, technology, strategy | HD9980.5 RID Successful services exporting : a handbook for firms, associations and governments / | HD9999 HAN Handbook on modern packaging industries / |
Includes bibliographical references and index.
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