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Services marketing /

Kurtz, David L

Services marketing / [textbook] by David L. Kurtz and Kenneth E. Clow - xxii, 570 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 0471180343 9814126225

Subjects--Topical Terms:
Service industries--Marketing
Customer services

LC Class. No.: HD9980.5 / KUR

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