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Services marketing : concepts, strategies & cases / by K. Douglas Hoffman and John E.G. Bateson [textbook]
Material type:
TextPublisher: Mason, OH : Thomson /South-Western,Copyright date: 2006Edition: Third editionDescription: xix, 588 pages : illustrations ; 24 cmISBN: - 9788131503270
- HD9980.5 HOF
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HD9980.5 HOF (Browse shelf(Opens below)) | 1 | Available | BK0003567 |
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| HD9780 PRO Project profiles for small enterprises : leather and sports products volume ix / | HD9910.4 SIL Silk review 1995: a survey of international trade in production trade/ | HD9940.A2 MCP Apparel manufacturing management systems : a computer-oriented approach / | HD9980.5 HOF Services marketing : concepts, strategies & cases / | HD9980.5 HOL Managing service operations / | HD9980.5 KUR Services marketing / | HD9980.5 LOV Services marketing / people, technology, strategy |
Rev. ed of: Essentials of services marketing. 2nd ed. c2002
Includes bibliographical references and index.
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