Services marketing : concepts, strategies & cases / by K. Douglas Hoffman and John E.G. Bateson [textbook]

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Material type: Text

TextPublisher: Mason, OH : Thomson /South-Western,Copyright date: 2006Edition: Third editionDescription: xix, 588 pages : illustrations ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HD9980.5 HOF (Browse shelf(Opens below))	1	Available		BK0003567

Rev. ed of: Essentials of services marketing. 2nd ed. c2002

Includes bibliographical references and index.

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