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Services marketing : concepts, strategies & cases /

Hoffman, K. Douglas

Services marketing : concepts, strategies & cases / [textbook] by K. Douglas Hoffman and John E.G. Bateson - Third edition / - xix, 588 pages : illustrations ; 24 cm

Rev. ed of: Essentials of services marketing. 2nd ed. c2002

Includes bibliographical references and index.

ISBN: 9788131503270

Subjects--Topical Terms:
Service industries--Marketing

LC Class. No.: HD9980.5 / HOF

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