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Strategic Brand Management : building, measuring, and managing brand equity / by Keller, Kevin Lane [textbook]

By: Material type: TextTextPublication details: Delhi : Dorling Kindersley , 2007.Edition: Second editionDescription: 799pages : illustration ; 25cmISBN:
  • 9788177584875
Subject(s):
LOC classification:
  • HD69 KEL
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HD69 KEL (Browse shelf(Opens below)) 1 Available BK0006793

Includes index.

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