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Strategic Brand Management : building, measuring, and managing brand equity /

Keller, Kevin Lane

Strategic Brand Management : building, measuring, and managing brand equity / [textbook] by Keller, Kevin Lane - Second edition / - Delhi : Dorling Kindersley , 2007. - 799pages : illustration ; 25cm

Includes index.

ISBN: 9788177584875

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LC Class. No.: HD69 / KEL

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