Strategic Brand Management : (Record no. 580)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00637nam a22001937a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210623081042.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210612b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788177584875 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69 |
Item number | KEL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane |
Relator term | author |
245 ## - TITLE STATEMENT | |
Title | Strategic Brand Management : |
Remainder of title | building, measuring, and managing brand equity / |
Statement of responsibility, etc. | by Keller, Kevin Lane |
Medium | [textbook] |
250 ## - EDITION STATEMENT | |
Edition statement | Second edition / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Delhi : |
Name of publisher, distributor, etc. | Dorling Kindersley , |
Date of publication, distribution, etc. | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 799pages : |
Other physical details | illustration ; |
Dimensions | 25cm |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Source of heading or term | Brand management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Edition | Second edition / |
Classification part | 69 |
Item part | KEL |
Call number prefix | HD |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 31/03/2008 | Donation | 1188/D | HD69 KEL | BK0006793 | 12/06/2021 | 1 | 12/06/2021 | Books |