Strategic Brand Management : (Record no. 580)

MARC details
000 -LEADER
fixed length control field 00637nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210623081042.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210612b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177584875
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
Relator term author
245 ## - TITLE STATEMENT
Title Strategic Brand Management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. by Keller, Kevin Lane
Medium [textbook]
250 ## - EDITION STATEMENT
Edition statement Second edition /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Dorling Kindersley ,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 799pages :
Other physical details illustration ;
Dimensions 25cm
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition Second edition /
Classification part 69
Item part KEL
Call number prefix HD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 31/03/2008 Donation 1188/D   HD69 KEL BK0006793 12/06/2021 1 12/06/2021 Books