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Global marketing / Svend Hollensen.

By: Material type: TextTextLanguage: Eng Publisher: Harlow, England ; New York : Pearson, 2020Edition: Seventh editionDescription: 825 pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292100111
Subject(s): LOC classification:
  • HF1416 .H65 2020
Summary: "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF1416 HOL (Browse shelf(Opens below)) 1 Available BK0013450
Browsing Harare Institute of Technology Main Library shelves, Shelving location: General Collection Close shelf browser (Hides shelf browser)
HF1416 CAT International marketing / HF1416 CAT International marketing / HF 1416 CAT International marketing / HF1416 HOL Global marketing / HF1416 HOL Global marketing / HF1416 KEE Global Marketing / HF1416 KEE Global marketing management /

Includes bibliographical references and index.

"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.

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