Global marketing / (Record no. 4256)

MARC details
000 -LEADER
fixed length control field 01288cam a22003258i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231201103801.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292100111
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292251820
Qualifying information (epub)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency HITLIB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title Eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .H65 2020
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend
Relator term author.
245 10 - TITLE STATEMENT
Title Global marketing /
Statement of responsibility, etc. Svend Hollensen.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 2017
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England ;
-- New York :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 825 pages cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
Form subdivision Case studies.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification   Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 01/12/2023 Donation-University of Turku(Turun Yliopisto) Finland   HF1416 HOL BK0013450 25/10/2024 1 Books