Global marketing / Svend Hollensen.

By:

Hollensen, Svend [author.]

Material type: Text

TextLanguage: Eng Publisher: Harlow, England ; New York : Pearson, 2020Edition: Seventh editionDescription: 825 pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292100111

Subject(s):

LOC classification:

HF1416 .H65 2020

Summary: "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HF1416 HOL (Browse shelf(Opens below))	1	Available		BK0013450

Includes bibliographical references and index.

"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.

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