Global marketing / Svend Hollensen.
Material type:
- text
- unmediated
- volume
- 9781292100111
- HF1416 .H65 2020
Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF1416 HOL (Browse shelf(Opens below)) | 1 | Available | BK0013450 |
Includes bibliographical references and index.
"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.
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