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Marketing research : an applied orientation / Naresh K. Malhotra
Material type:
TextLanguage: Eng Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: Second editionDescription: xxxiii, 890 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9780273695301
- HF5415.2 .M29 1996
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415.2 MAL (Browse shelf(Opens below)) | 1 | Available | BK0013050 |
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| HF5415.157 BER Managing the total quality transformation / | HF5415.2 GUP Marketing research / | HF5415.2 HAI Marketing research : within a changing information environment / | HF5415.2 MAL Marketing research : an applied orientation / | HF5415.2 SOL Consumer behavior / | HF5415.3 KOT Marketing Management / | HF5415.32 CON Consumer behaviour : applications in marketing / |
Includes bibliographical references and indexes
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