Image from Amazon.com
Brand meaning : meaning, myth and mystique in today's brands / Mark Batey.
Material type:
TextLanguage: Eng Publisher: New York, NY : Routledge, 2016Edition: Second editionDescription: xiv, 214 pages ; 23 cmContent type: - text
- unmediated
- volume
- 9781138839410
- 1138839418
- 9781138839427
- 1138839426
- HF5415.1255 .B39 2016
Contents:
About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5441.1255 BAT (Browse shelf(Opens below)) | 1 | Available | BK0013093 |
Browsing Harare Institute of Technology Main Library shelves, Shelving location: General Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5438.5 PER Strategic advertising management / | HF5439.H54 MOO Crossing the chasm : marketing and selling disruptive products to mainstream customers / | HF5439.H54 MOO Crossing the chasm : marketing and selling disruptive products to mainstream customers / | HF5441.1255 BAT Brand meaning : meaning, myth and mystique in today's brands / | HF5456 KAL Frontiers of electronic commerce / | HF5500 APP Modern business administration / | HF5500 APP Modern business administration / |
Includes bibliographical references and indexes.
About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.
There are no comments on this title.
Log in to your account to post a comment.