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1.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. [textbook] by
Edition: 2004-2005 edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2005
Availability: Items available for loan: Harare Institute of Technology Main Library (10)Call number: HF5415.13 PER, ...

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2.
Basic marketing : a global-managerial approach / by William D. Perreault, Jr. and E. Jerome McCarthy [textbook] by
Edition: Fifteenth edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415.13 PER.

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