Basic marketing : a global-managerial approach / by William D. Perreault, Jr. and E. Jerome McCarthy [textbook]

By:

Perreault, William D., Jr [author]

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome) [Author]

Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: Fifteenth editionDescription: xli, 793 [22] pages. : coloured. illustrations. ; 28 cmISBN:

0072525231 (alk. paper)

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 PER

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HF5415.13 PER (Browse shelf(Opens below))	1	Available		BK0000803

Includes bibliographical references (p. 725-787) and indexes.

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