Basic marketing : a global-managerial approach /
Perreault, William D., Jr
Basic marketing : a global-managerial approach / [textbook] by William D. Perreault, Jr. and E. Jerome McCarthy - Fifteenth edition / - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] pages. : coloured. illustrations. ; 28 cm.
Includes bibliographical references (p. 725-787) and indexes.
0072525231 (alk. paper)
Marketing--Management
HF5415.13 / PER
Basic marketing : a global-managerial approach / [textbook] by William D. Perreault, Jr. and E. Jerome McCarthy - Fifteenth edition / - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] pages. : coloured. illustrations. ; 28 cm.
Includes bibliographical references (p. 725-787) and indexes.
0072525231 (alk. paper)
Marketing--Management
HF5415.13 / PER