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1.
Strategic Brand Management : building, measuring, and managing brand equity / by Keller, Kevin Lane [textbook] by
Edition: Second edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Dorling Kindersley , 2007
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HD69 KEL.

2.
Marketing management : a South African perspective / by Philip Kotler...[et al.]. [textbook] by
Edition: Thirteenth edition /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, 2009
Availability: Items available for loan: Harare Institute of Technology Main Library (1)Call number: HF5415.13 MAR.

3.
Marketing Management / by Philip Kotler and Keller Kevin Lane [textbook] by
Edition: Fourteeth edidion /
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pearson Education, 2003
Availability: Items available for loan: Harare Institute of Technology Main Library (2)Call number: HF5415.3 KOT, ...

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