The new strategic brand management : creating and sustaining brand equity long term / by Jean Noël Kapferer [textbook]

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Material type: Text

TextPublisher: London ; London and Sterling, VA : Kogan Page, 2004Edition: Asian editionDescription: xiv, 497 pages : illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HD69 KAP (Browse shelf(Opens below))	Available		BK0006908

Includes bibliographical references (pages [471]-483) and index

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