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The new strategic brand management : creating and sustaining brand equity long term /

Kapferer, Jean-Noël

The new strategic brand management : creating and sustaining brand equity long term / [textbook] by Jean Noël Kapferer - Asian edition / - xiv, 497 pages : illustrations ; 25 cm

Includes bibliographical references (pages [471]-483) and index

ISBN: 8175542918 9788175542914

Subjects--Topical Terms:
Brand name products--Management

LC Class. No.: HD69 / KAD

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