The McGraw-Hill guide to starting your own business : a step-by-step blueprint for the first-time entrepreneur / Stephen C Harper

By:

Harper, Stephen C [Author]

Material type: Text

TextNew York : McGraw-Hill, [2003]Edition: Second editionDescription: xviii, 253 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071410120

Subject(s):

New business enterprises

LOC classification:

HD62.5 HAR

Contents:

pt. 1. Prerequisites for start-up survival and success: Creating a new business -- Identifying new business opportunities -- pt. 2. Preparing your business plan: The general overview and legal structure -- Selecting the right target market -- Product and price strategy -- Promotional strategy and physical distribution strategy -- Determining your initial capital requirement -- Projecting your financial status for the first years -- pt. 3. Sources of funding, alternatives to starting from scratch, and entrepreneurial do's and don'ts: Sources of money -- Buying an existing business -- Acquiring a franchise -- Entrepreneurial do's and don'ts -- Sources of helpful information

Summary: Annotation. The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. The completely revised second edition once again shows entrepreneurs the keys to determining the best opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	General Collection	HD62.5 HAR (Browse shelf(Opens below))	1	Available		BK002211

Include index

pt. 1. Prerequisites for start-up survival and success: Creating a new business --
Identifying new business opportunities --
pt. 2. Preparing your business plan: The general overview and legal structure --
Selecting the right target market --
Product and price strategy --
Promotional strategy and physical distribution strategy --
Determining your initial capital requirement --
Projecting your financial status for the first years --
pt. 3. Sources of funding, alternatives to starting from scratch, and entrepreneurial do's and don'ts: Sources of money --
Buying an existing business --
Acquiring a franchise --
Entrepreneurial do's and don'ts --
Sources of helpful information

Annotation. The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. The completely revised second edition once again shows entrepreneurs the keys to determining the best opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

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