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Knowledge-based marketing : the 21st century competitive edge / by Ian Chaston [textbook]

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2004.Description: xi, 274 pages : illustrationsISBN:
  • 9788178293967
Subject(s): LOC classification:
  • HF5415 CHA
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5415 CHA (Browse shelf(Opens below)) 1 Available BK0006449

Includes bibliographical references and index.

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