Knowledge-based marketing : the 21st century competitive edge /
Chaston, Ian.
Knowledge-based marketing : the 21st century competitive edge / [textbook] by Ian Chaston - London ; Thousand Oaks, Calif. : Sage Publications, 2004. - xi, 274 pages : illustrations ;
Includes bibliographical references and index.
9788178293967
Marketing.
Marketing--Management
Knowledge management
HF5415 / CHA
Knowledge-based marketing : the 21st century competitive edge / [textbook] by Ian Chaston - London ; Thousand Oaks, Calif. : Sage Publications, 2004. - xi, 274 pages : illustrations ;
Includes bibliographical references and index.
9788178293967
Marketing.
Marketing--Management
Knowledge management
HF5415 / CHA