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Advertising & IMC : principles & practice / by Sandra Moriarty, Nancy Mitchell and William Wells

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, 2012Edition: Ninth editionDescription: 685 pages : illustrations (chiefly color)ISBN:
  • 9780132163644
  • 9780273752929
  • 0273752928
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
  • Advertising & IMC : principles and practice [Cover title]
Subject(s): LOC classification:
  • HF5823 .W455 2012
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Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5823 MOR (Browse shelf(Opens below)) Available BK0008729
Books Books Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection HF5823 MOR (Browse shelf(Opens below)) Available BK0008897

Includes bibliographical references and index

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