Advertising & IMC : (Record no. 962)

MARC details
000 -LEADER
fixed length control field 00988cam a2200289 a 4500
001 - CONTROL NUMBER
control field 640132964
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210627071946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100607s2012 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132163644
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273752929
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273752928
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
Relator term author
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc. by Sandra Moriarty, Nancy Mitchell and William Wells
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising and IMC
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising & integrated marketing communication
246 14 - VARYING FORM OF TITLE
Title proper/short title Advertising & IMC :
Remainder of title principles and practice
250 ## - EDITION STATEMENT
Edition statement Ninth edition /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 685 pages :
Other physical details illustrations (chiefly color) ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5823
Item part MOR
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 12/05/2015 Donation 2361/D   HF5823 MOR BK0008729 28/03/2023 27/06/2021 Books
    Library of Congress Classification     Harare Institute of Technology Main Library Harare Institute of Technology Main Library General Collection 12/05/2015 Donation 2375/D   HF5823 MOR BK0008897 27/06/2021 27/06/2021 Books