Advertising & IMC : (Record no. 962)
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000 -LEADER | |
---|---|
fixed length control field | 00988cam a2200289 a 4500 |
001 - CONTROL NUMBER | |
control field | 640132964 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210627071946.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100607s2012 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780132163644 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273752929 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0273752928 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .W455 2012 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Moriarty, Sandra E. |
Fuller form of name | (Sandra Ernst) |
Relator term | author |
245 10 - TITLE STATEMENT | |
Title | Advertising & IMC : |
Remainder of title | principles & practice / |
Statement of responsibility, etc. | by Sandra Moriarty, Nancy Mitchell and William Wells |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Advertising and IMC |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Advertising & integrated marketing communication |
246 14 - VARYING FORM OF TITLE | |
Title proper/short title | Advertising & IMC : |
Remainder of title | principles and practice |
250 ## - EDITION STATEMENT | |
Edition statement | Ninth edition / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 685 pages : |
Other physical details | illustrations (chiefly color) ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mitchell, Nancy, |
Dates associated with a name | 1950- |
Relator term | author |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Wells, William, |
Dates associated with a name | 1926- |
Relator term | author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Classification part | 5823 |
Item part | MOR |
Call number prefix | HF |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 12/05/2015 | Donation | 2361/D | HF5823 MOR | BK0008729 | 28/03/2023 | 27/06/2021 | Books | |||||
Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 12/05/2015 | Donation | 2375/D | HF5823 MOR | BK0008897 | 27/06/2021 | 27/06/2021 | Books |