Key marketing skills : strategies, tools, and techniques for marketing success / by Peter Cheverton [textbook]

By:

Cheverton, Peter [author]

Material type: Text

TextPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: Second editionDescription: xiii, 383 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0749442980

Subject(s):

LOC classification:

HF5415 CHE

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Harare Institute of Technology Main Library	Harare Institute of Technology Main Library	HF5415 CHE (Browse shelf(Opens below))	1	Available		BK0002667

Browsing Harare Institute of Technology Main Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415 BRE Business-to-business marketing /	HF5415CAN Basic marketing : principles and practice /	HF5415 CHA Knowledge-based marketing : the 21st century competitive edge /	HF5415 CHE Key marketing skills : strategies, tools, and techniques for marketing success /	HF5415 ELL Marketing for growth : the role of marketers in driving revenues and profits /	HF5415 HAY Facebook marketing for dummies /	HF5415 HOL Growth Hacker Marketing ; A primer on the future of PR,marketing and advertising /	Next