Key marketing skills : strategies, tools, and techniques for marketing success /
Cheverton, Peter
Key marketing skills : strategies, tools, and techniques for marketing success / [textbook] by Peter Cheverton - Second edition / - London ; Sterling, VA : Kogan Page, 2004. - xiii, 383 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes index.
0749442980
Marketing
Strategic planning
HF5415 / CHE
Key marketing skills : strategies, tools, and techniques for marketing success / [textbook] by Peter Cheverton - Second edition / - London ; Sterling, VA : Kogan Page, 2004. - xiii, 383 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes index.
0749442980
Marketing
Strategic planning
HF5415 / CHE