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Crossing the chasm : marketing and selling disruptive products to mainstream customers / by Geoffrey A. Moore [textbook]
Material type:
TextPublisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, 2014Edition: Third editionDescription: 273 pages : illustrations ; 21 cmISBN: - 9780062292988
- HF5439.H54 MOO
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5439.H54 MOO (Browse shelf(Opens below)) | 1 | Available | BK0009400 | ||
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5439.H54 MOO (Browse shelf(Opens below)) | 2 | Available | BK0009653 |
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| HF5438.25 WEI Selling : building partnerships / | HF5438.5 PER Strategic advertising management / | HF5439.H54 MOO Crossing the chasm : marketing and selling disruptive products to mainstream customers / | HF5439.H54 MOO Crossing the chasm : marketing and selling disruptive products to mainstream customers / | HF5441.1255 BAT Brand meaning : meaning, myth and mystique in today's brands / | HF5456 KAL Frontiers of electronic commerce / | HF5500 APP Modern business administration / |
Includes index.
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