Crossing the chasm : marketing and selling disruptive products to mainstream customers /

Moore, Geoffrey A., 1946-

Crossing the chasm : marketing and selling disruptive products to mainstream customers / [textbook] by Geoffrey A. Moore - Third edition / - 273 pages : illustrations ; 21 cm

Includes index.

9780062292988


Selling--High technology
High technology--Marketing
Technological innovations--Marketing

HF5439.H54 / MOO