Crossing the chasm : marketing and selling disruptive products to mainstream customers /
Moore, Geoffrey A., 1946-
Crossing the chasm : marketing and selling disruptive products to mainstream customers / [textbook] by Geoffrey A. Moore - Third edition / - 273 pages : illustrations ; 21 cm
Includes index.
9780062292988
Selling--High technology
High technology--Marketing
Technological innovations--Marketing
HF5439.H54 / MOO
Crossing the chasm : marketing and selling disruptive products to mainstream customers / [textbook] by Geoffrey A. Moore - Third edition / - 273 pages : illustrations ; 21 cm
Includes index.
9780062292988
Selling--High technology
High technology--Marketing
Technological innovations--Marketing
HF5439.H54 / MOO