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Marketing research : within a changing information environment / by Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau [textbook]
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2003.Edition: Second editionDescription: xxiii, 672 pages : illustrations; 27 cmISBN: - 0072467576 (alk. paper)
- HF5415.2 HAI
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5415.2 HAI (Browse shelf(Opens below)) | 1 | Available | BK0003741 |
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| HF5415.153 ZAN Lightning strategies for innovation : how the world's best firms create new products / | HF5415.157 BER Managing the total quality transformation / | HF5415.2 GUP Marketing research / | HF5415.2 HAI Marketing research : within a changing information environment / | HF5415.2 MAL Marketing research : an applied orientation / | HF5415.2 SOL Consumer behavior / | HF5415.3 KOT Marketing Management / |
Includes glossary, bibliography and index.
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