Marketing research : within a changing information environment /
Hair, Joseph F., Jr., 1944-
Marketing research : within a changing information environment / [textbook] by Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau - Second edition / - Boston : McGraw-Hill/Irwin, 2003. - xxiii, 672 pages : illustrations; 27 cm.
Includes glossary, bibliography and index.
0072467576 (alk. paper)
Marketing research
HF5415.2 / HAI
Marketing research : within a changing information environment / [textbook] by Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau - Second edition / - Boston : McGraw-Hill/Irwin, 2003. - xxiii, 672 pages : illustrations; 27 cm.
Includes glossary, bibliography and index.
0072467576 (alk. paper)
Marketing research
HF5415.2 / HAI