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Strategic advertising management / by Larry Percy and Richard Elliott [textbook]
Material type:
TextPublication details: Oxford ; New York, N.Y. : Oxford University Press, 2001.Edition: Second editionDescription: xviii, 335 pages : illustrations (some color)ISBN: - 0199274894
- HF5438.5 PER
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | HF5438.5 PER (Browse shelf(Opens below)) | 1 | Available | BK0006299 |
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| HF5438.25 WEI Selling : building partnerships / | HF5438.25 WEI Selling : building partnerships / | HF5438.25 WEI Selling : building partnerships / | HF5438.5 PER Strategic advertising management / | HF5439.H54 MOO Crossing the chasm : marketing and selling disruptive products to mainstream customers / | HF5439.H54 MOO Crossing the chasm : marketing and selling disruptive products to mainstream customers / | HF5441.1255 BAT Brand meaning : meaning, myth and mystique in today's brands / |
Includes bibliographical references and index.
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