Strategic advertising management / (Record no. 769)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00850cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 59879687 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210621122219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050428s2001 enkaf b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199274894 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.5 |
| Item number | PER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic advertising management / |
| Statement of responsibility, etc. | by Larry Percy and Richard Elliott |
| Medium | [textbook] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | New York, N.Y. : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 335 pages : |
| Other physical details | illustrations (some color) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard |
| Relator term | editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | Second edition / |
| Classification part | 5435.5 |
| Item part | PER |
| Call number prefix | HF |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Institute of Technology Main Library | Harare Institute of Technology Main Library | General Collection | 15/05/2008 | Donation | 1253/D | HF5438.5 PER | BK0006299 | 19/06/2021 | 1 | 19/06/2021 | Books |